The Facebook Genre And Great Games Analytic Report

Genre and Great Games

The Facebook Gaming & Game Refinery
UNDERSTANDING AUDIENCES AND DESIGNING BETTER MOBILE GAMES

Spanning from immersive, hardcore titles to relaxed, Hyper-Casual games, people are playing more genres than ever before. And it’s expected to continue that way. Only 24% of US mobile game players say their next game will be the same genre, while this number drops to 10% among Japanese and South Korean players.

This trend of “genre diversification” was something we initially identified in the 2019 Gaming Marketing Report but we wanted to dive deeper. We sought to understand people’s motivations for playing different genres and how well current games in specific genres were delivering on those needs. We researched what role community played in mobile games, the types of ads players liked to see and what monetization models worked well across all genres.

But what are insights without actions? How can game developers take this research and make better games? That’s where the game feature analysis comes in. Once we had the insights we were able to map the behaviors to game features. 

We looked at basic features that a game should include as well as what the top 20% of games in each genre are using.

We hope this report is an insightful but practical resource that game developers and marketers can use to better understand players, attract new ones (and bring back lapsed players), and create better games for everyone.