Data Report: How COVID-19 Has Affected Mobile Brands by Clevertap & Apps flyer
In a matter of weeks, the COVID-19 pandemic disrupted daily life on an unprecedented scale. It has since transformed the global economic landscape, social behaviors, and consumer habits.
2.9 billion people - one-third of the global population - were placed under lockdown orders. And according to the UN, 81% of the world’s workforce had their workplace fully or partly closed because of the outbreak.
The sheer scale of disruption is difficult to quantify, and the effects of the pandemic, both immediate and long-term, are still playing out. Amid all the uncertainty, however, one thing is clear: businesses are under a great deal of stress as consumers shelter in place, tighten their wallets, and adjust to an evolving normal.
Based on AppsFlyer's data and data collected by CleverTap, our data science team analyzed and identified mobile trends from January to June of 2020 to help marketers understand what kind of growth to expect in the context of COVID-19.
2.9 billion people - one-third of the global population - were placed under lockdown orders. And according to the UN, 81% of the world’s workforce had their workplace fully or partly closed because of the outbreak.
The sheer scale of disruption is difficult to quantify, and the effects of the pandemic, both immediate and long-term, are still playing out. Amid all the uncertainty, however, one thing is clear: businesses are under a great deal of stress as consumers shelter in place, tighten their wallets, and adjust to an evolving normal.
So what is the fallout for mobile brands?
Based on AppsFlyer's data and data collected by CleverTap, our data science team analyzed and identified mobile trends from January to June of 2020 to help marketers understand what kind of growth to expect in the context of COVID-19.
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