Minto Pyramid Example - Persuasive Arguments

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Question: How can we increase sales by 10% in the next quarter?

Answer: (Bottom of the pyramid) We can increase sales by 10% in the next quarter by increasing our marketing budget by 5% and improving our customer service by 2%.

Supporting arguments: (Middle of the pyramid)Increasing our marketing budget by 5% will allow us to reach more potential customers and generate more leads.
Improving our customer service by 2% will help us to retain more customers and increase their satisfaction.

Supporting data and facts: (Top of the pyramid)A study by the Harvard Business Review found that a 10% increase in marketing spending can lead to a 5% increase in sales.
A study by the Customer Satisfaction Institute found that a 1% increase in customer satisfaction can lead to a 5% increase in sales.

As you can see, the Minto Pyramid Principle structures information in a way that is clear, concise, and easy to understand. The answer is presented at the top of the pyramid, followed by the supporting arguments and supporting data and facts. This helps the reader to quickly grasp the main point of the communication and then drill down into the details if they want to.

Here are some other tips for using the Minto Pyramid Principle:Start with a clear and concise answer to the question or problem.
Use supporting arguments to explain why your answer is correct.
Use supporting data and facts to back up your arguments.
Use a logical and sequential structure.
Avoid jargon and technical terms.
Be concise and to the point.

The Minto Pyramid Principle is a powerful tool that can help you to communicate your ideas clearly and effectively. By following these tips, you can use the Minto Pyramid Principle to write clear, concise, and persuasive communications.